Real Estate Marketing Automation involves using software to handle repetitive marketing tasks. Instead of manually emailing every open house visitor, the software triggers personalized workflows based on user behavior (e.g., clicking a link or filling a form). It combines Landing Pages (Capture), CRM Integration (Sort), and Drip Sequences (Nurture) to convert strangers into clients.
Turn traffic into contact details.
Build pages that convert.
Connect directly to where buyers hang out.
Be present, even when you're busy.
The right message at the right time.
Don't rely just on email.
| Feature | Mailchimp / Constant Contact | EstateDeck Marketing |
|---|---|---|
| Property Awareness | Generic "Products" | Native Property Objects |
| Ad Integration | Requires Zapier | Native FB/Google Sync |
| SMS/WhatsApp | Often separate addon | Built-in Flows |
| Templates | Retail focused | Real Estate Proven |
Yes. You can connect your custom domain (e.g., `homes.youragency.com`) for all landing pages and property microsites.
Yes. We provide detailed analytics on email opens, link clicks, and landing page conversion rates so you know what's working.
Very. We provide a visual "Workflow Builder." You simply drag and drop steps (e.g., "Wait 2 days" -> "Send SMS") to design your automation.