Close Deals Before Your Coffee Gets Cold.

The average buyer contacts 3 agents. The first one to respond usually wins. EstateDeck CRM organizes your leads, automates your follow-ups, and ensures no opportunity slips through the cracks.

⚡ Instant Lead Capture 🤖 Auto-Follow Ups 📊 Visual Pipeline 🏠 Buyer-Listing Match

What is Real Estate CRM Software?

Customer Relationship Management (CRM) software for real estate is designed to manage the unique lifecycle of property transactions. Unlike generic sales tools, it understands concepts like "Lease Expiry," "Property Viewings," and "Listing Requirements." It centralizes leads from portals (Zillow, Trulia), website forms, and referrals into a single actionable dashboard for agents and brokers.

Related Solutions: Property ListingsSchedulingMarketing

Pipeline Mastery & Automation

Move leads from "Interested" to "Closed" faster.

Visual Pipeline

Visual Deal Pipeline

Drag-and-drop management.

  • Custom Stages: Track leads through 'New', 'Viewing Scheduled', 'Offer Made', and 'Contract Signed'.
  • Rotting Leads: Visual alerts highlight leads that haven't been contacted in 3+ days, preventing ghosting.
Automation

Drip Campaigns

Nurture leads while you sleep.

  • Auto-Response: Send an immediate WhatsApp/SMS greeting as soon as a lead arrives from a portal.
  • Long-Term Nurture: Automatically email new listings to cold leads every week to keep your agency top-of-mind.

Smart Property Matching

Stop searching your memory. Let the system search the database.

Buyer Profiles

Deep Buyer Profiling

Record exactly what they want.

  • Requirement Log: Capture details like "Requires Balcony," "Near School," "Budget $400k-$450k."
  • Reverse Match: When you add a new listing, the system instantly shows you which existing leads would be interested.
Activity Tracking

Interaction History

Never forget a conversation.

  • Unified Timeline: See every call, email, WhatsApp, and viewing note in one scrolling timeline.
  • Viewing Feedback: Log buyer feedback after a tour ("Kitchen too small") to refine future recommendations.

Generic CRM vs. EstateDeck Real Estate CRM

Feature Generic CRM (HubSpot/Salesforce) EstateDeck Realtor CRM
Data Structure Companies & Contacts Properties, Buyers, & Landlords
Matching Manual Tagging Auto Buyer-Property Match
Portals Requires Zapier/Middleware Native Zillow/Portal Integrations
Mobile Sales-focused Viewing & Inspection-focused

CRM FAQs

Can I migrate from Excel?

Yes. We offer a one-click CSV import tool. Map your columns (Name, Phone, Budget) and your database will be ready in minutes.

Does it track commissions?

Yes. You can track estimated commission per deal, split commissions between agents, and forecast monthly revenue.

Is my database secure?

Absolutely. Your client list is your biggest asset. We use bank-grade encryption and allow you to set permission levels (so junior agents can't export the full database).

Stop working harder. Work smarter.

Give your agents the tools they need to dominate the market.