What is an admission enquiry CRM for schools?
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An admission enquiry CRM is a school-specific lead management system that captures every parent enquiry — from walk-ins, phone calls, the school website, and social media — and organises them into a single pipeline. It assigns leads to counsellors automatically, tracks every follow-up, and reports which marketing channel produced fee-paying admissions. Unlike generic B2B CRMs, it understands academic year cycles, class-wise seat capacity, and CBSE/ICSE board structures.
How does SchoolDeck assign enquiries to admission counsellors?
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When a new enquiry arrives — from the website widget, walk-in log, or phone call — the CRM auto-assigns it to a counsellor based on your configured rules (by class, branch, or round-robin). The counsellor immediately receives a task alert and sees the lead in their daily follow-up queue.
What's the difference between the Enquiry CRM and the Online Admission System?
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The Enquiry CRM covers the pre-application stage — capturing leads, counsellor follow-ups, pipeline stages, and campaign ROI. The Online Admission System covers what happens once a parent decides to apply — digital application forms, online prospectus fee payment, document uploads, merit list generation, and SIS handshake. Both are part of SchoolDeck and connect seamlessly.
Can I see each counsellor's conversion rate?
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Yes. The CRM Analytics Dashboard breaks down conversion rates by counsellor, source channel, class level, and time period. You can identify top performers, coach underperformers with real data, and spot which counsellors are skipping their follow-up tasks.
Does the CRM work for multi-branch school trusts?
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Yes. Multi-branch trusts get a consolidated dashboard showing enquiry volume, pipeline stage distribution, and conversion rates across all campuses. Each branch keeps its own counsellor team, forms, and fee structure — while the trust office monitors everything from one login.
Do schools need Salesforce or HubSpot if they use SchoolDeck?
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No. Generic B2B CRMs like Salesforce or HubSpot have no concept of academic year cycles, class-wise capacity, merit lists, or CBSE/ICSE board structures — and they cost ₹5+ lakh per year. SchoolDeck's Enquiry CRM is purpose-built for K-12 schools and is included in the SchoolDeck ERP. No separate purchase, no integration headaches.
How quickly can a school go live?
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Most schools go live within one working day. Setup involves configuring your class list, assigning counsellors, and embedding the enquiry widget on your website. The SchoolDeck onboarding team handles all technical setup. Walk-ins can be logged immediately and website leads start flowing in automatically.
Does it integrate with Facebook Lead Ads, Google Ads, and the school website?
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Yes. SchoolDeck integrates natively with Meta (Facebook & Instagram) Lead Ads, Google Ads, and any website enquiry form via webhook. Leads land in the CRM within seconds, automatically tagged with their source for ROI attribution, and trigger an instant WhatsApp welcome to the parent.
