EstateDeck composes one notice and broadcasts it across WhatsApp Business, TRAI DLT-registered SMS, and in-app push — with block-level targeting, per-flat read receipts, and resident phone numbers that stay hidden from every other resident.
RWA communication software is a dedicated multi-channel broadcast platform for Indian housing societies and apartment owners' associations. It replaces ad-hoc WhatsApp groups with a single composer that fans out a notice across three channels at once — WhatsApp Business API utility messages, TRAI DLT-registered SMS, and in-app push notifications.
EstateDeck's Communication Suite keeps every resident's phone number hidden from every other resident, tracks who has opened each notice per flat, lets you target by block, wing, owner, tenant, or dues status, and meets the DPDP Act 2023 consent obligations every Indian society now carries.
The lift notice board reaches the residents who walk in that day. The WhatsApp group reaches the residents who scroll past 200 forwards. EstateDeck reaches all of them — over the three channels Indian residents actually open.
Not your personal WhatsApp. Your society maintains its own verified Business Account; Databus is a registered Meta BSP that connects it to the EstateDeck composer.
For residents without smartphones or in low-data zones, SMS still wins. EstateDeck registers your headers and templates on the TRAI Distributed Ledger.
TM-XXXXXXXXXX 13-character entity ID, 2–5 business days.-T transactional, -P promotional, -S service, -G governmental — auto-applied.The only channel of the three where you get per-flat read receipts back — because the EstateDeck app owns the open-event signal.
Since 6 May 2025, every commercial SMS in India must carry a header suffix indicating its message type. Send a transactional notice from a promotional header and TRAI fines start at ₹10 lakh. EstateDeck handles this automatically.
| Suffix | Category | When EstateDeck Auto-Applies It | Society Examples |
|---|---|---|---|
-T |
Transactional | Confirmations of an action the resident triggered | Maintenance dues receipt, gate-pass OTP, payment confirmation |
-S |
Service / Consent | Operational notices residents opted in for | Water-shutdown alerts, lift maintenance, fogging schedule |
-P |
Promotional | Marketing or non-essential offers | Resident festival sale, vendor promotion (DND-honoured) |
-G |
Governmental | Compliance and statutory notices | RWA election notice, AGM circular, audit notice |
EstateDeck handles the society's onboarding to the DLT platform end-to-end.
TM-XXXXXXXXXX assigned by the DLT operator.Every notice template gets DLT-approved before its first send. EstateDeck manages the submission queue.
Every resident's phone number is personal data under the new act. EstateDeck captures consent properly.
13 Nov 2025; Phase II 13 Nov 2026; Full compliance 13 May 2027.Spamming all 240 flats every time the basement lift is out of service is how residents start muting your society notifications. EstateDeck slices, tracks, and schedules — so the right people care about what you send.
Pick the slice of residents who actually need the notice. Computed live from your unit database.
Stop wondering "did anyone actually see this?" The dashboard tells you per flat.
Write at 11 PM. Publish at 6 AM. Repeat every 1st of the month. The Hon. Secretary's hours stop dictating the residents'.
Smt. Kavitha Subramaniam took charge as Honorary Secretary of Olympia Opaline Residents' Association — 240 flats across 3 towers in Navalur OMR, Chennai-600130, registered under the Tamil Nadu Apartment Owners' Act 1994. The outgoing Secretary handed her a printout titled "Society WhatsApp Admins" — 47 admins, 11 groups, 7 years of unrelated forwards. Here's what her first morning on EstateDeck looked like.
Uploads the 240-flat owner + tenant database. Channel consent per resident captured at first login: WhatsApp ✓ SMS ✓ Push ✓ per DPDP §6. Phone numbers immediately hidden from everyone except the resident themselves.
EstateDeck opens the Principal Entity registration: 13-char Entity ID TM-OLOPLN1394 filed with the DLT operator. Estimated approval: 3 business days. Society's existing WhatsApp Business account verified via Meta BSP queue.
Subject: "Tower B Corporation Fogging — 28 May, 7–9 AM." Body in English + Tamil side by side. Targets Tower B (64 flats, not 240). Selects template OLOPLN-S — service category, May-2025 suffix auto-applied.
Sets publish time to 28 May 06:00 IST. Composer confirms fanout plan: 64 × WhatsApp utility + 64 × DLT SMS fallback + 64 × in-app push. Total cost preview: under ₹15 for the entire Tower B alert.
By 9:30 AM the dashboard shows 167 / 188 flats read on the in-app channel, with WhatsApp delivered-and-read for 211 / 240 phones. 21 in-app reads pending. Kavitha fires one follow-up — targeted only at those 21 flats.
Sends one final message in each WhatsApp group: "This group is being retired. All future notices on the EstateDeck app — download link below." Owner phone numbers leave the chat. The lift notice board comes off the wall by Saturday.
Should the gym buy a treadmill or a rowing machine? Should Diwali be on Saturday or Sunday? Use polls for everyday community decisions. For statutory voting, the Governance module is one click away.
Create a poll, set options, pick the closing date. Live results residents trust because the maths is the platform's job, not the show-of-hands in the WhatsApp group.
Polls have no statutory standing. They are decision-aids, not formal resolutions. For binding committee decisions, you need a different mechanism.
A society needs more than a broadcast channel. Residents want to talk, share, and complain. EstateDeck gives them a moderated space — and converts complaints into accountable action.
Each conversation has a home — and a moderator who can keep it civil.
The bridge that turns "someone please fix the lift" into a tracked work item with an owner.
Forum participation never costs a resident their phone number.
Compose, target, send, track. The longest part is deciding which template to use.
Write the notice. Add a PDF if needed. Bilingual fields side by side.
Choose a pre-approved template. EstateDeck applies the right -T/-S/-G suffix.
Block, wing, owner, tenant, dues status — pick the slice that matters.
Now or later. EstateDeck fans out WhatsApp + SMS + push together.
One-click follow-up to unread flats. No spam to those who read.
| Aspect | EstateDeck | Society WhatsApp Group |
|---|---|---|
| TRAI DLT registration | Auto-registered, May 2025+ suffixes | Not applicable — risk of TRAI complaint |
| Resident phone numbers | Hidden from every other resident | Exposed to all 240+ members |
| Block-level targeting | By block, wing, owner, dues — live | Send to all, or create new groups manually |
| Read receipts | Per flat, with one-click follow-up | Not available for groups |
| Notice findability | Pinned, archived, searchable | Buried under 200 forwards by next morning |
| Scheduling | Draft now, publish at set time | Admin must be online at the moment |
| Polls | Structured, anonymous-optional, audit-logged | Public — peer pressure shapes results |
| Moderation | Admin removes posts, closes threads | No content moderation possible |
| Complaint escalation | One-click conversion to helpdesk ticket | Lost the same day |
| DPDP Act 2023 compliance | Channel-by-channel consent + audit log | Society is the data fiduciary by default — no consent record |
Communication is the broadcast layer. Five sibling modules own the territory around it — each linked below so you land on the right one.
The moments where the lift notice board and the WhatsApp group both fail — and a real broadcast platform earns its place.
Targeted alert to the affected block 24 hours before. Read receipts per flat. Follow-up only to flats that haven't read it. Template suffix -S.
Send reminders only to flats with outstanding dues — without broadcasting financial status to the whole society. Template suffix -T.
Statutory notice to all primary owners with PDF agenda attachment. Template suffix -G. Read receipt log preserved for the Registrar audit.
Event poster, schedule, RSVP poll for menu choice, and reminders — one composer handles the entire run-up. Template suffix -S.
Society-wide protocol change like new gate hours, RFID sticker deadline, delivery agent restriction. Read receipts ensure no one says "I didn't know."
Resident-initiated, moderated thread in the community forum. Photo support. Discussion stays in C-Wing — no spam to A and B.
30-second informal poll to gauge community preference. Auto-closes. Result shared as next notice. Zero "you decided without us" disputes.
If composing a notice takes too long, use SOS instead. This page is for planned broadcasts, not crises.
RWA communication software is a dedicated multi-channel broadcast platform for Indian housing societies and apartment owners' associations. It replaces ad-hoc WhatsApp groups with a single composer that fans out a notice over three channels — WhatsApp Business API utility messages, TRAI DLT-registered SMS, and in-app push notifications — while keeping each resident's personal phone number hidden from every other resident. EstateDeck's Communication Suite adds block-level targeting, per-flat read receipts, scheduled and recurring publishing, informal polls, and moderated community forums.
Yes — provided the society's SMS sender header and content templates are registered on the TRAI Distributed Ledger (DLT) platform under the TCCCPR 2018 regulations. EstateDeck handles this on behalf of the society: Principal Entity registration takes 2–5 business days, individual content-template approval takes 1–48 hours. Since 6 May 2025, every approved header carries a suffix denoting message type — -T for transactional, -P for promotional, -S for service / explicit consent, and -G for governmental. EstateDeck auto-applies the right suffix per notice category. Non-compliance attracts ₹10 lakh per violation, ₹50 lakh for repeated breaches.
Yes. EstateDeck's targeting engine slices your resident database by block, wing, tower, owner vs tenant, dues-paid vs dues-pending, parking vs no-parking, or any custom segment. A water-shutdown notice for Block B reaches the 64 flats in Block B — without notifying the rest of the society. The targeted segment is computed live from the unit database, so the right notice goes to the right people every time.
After publishing, the Read Receipt dashboard shows per flat which residents opened the notice in the EstateDeck app (in-app push channel). For the WhatsApp Business channel, delivered and read status comes back per resident from Meta. SMS does not return read receipts (it's a fire-and-forget channel under TRAI rules). The Honorary Secretary can fire a one-click follow-up that targets only the flats that haven't opened the notice — without spamming residents who already read it.
Yes. Your society maintains its own WhatsApp Business account on its own Meta tenant — Databus is a registered Meta Business Solution Partner that connects the EstateDeck composer to your WhatsApp Business API account. Business Verification requires the society's PAN + GSTIN or 12A registration + address proof. Utility-category templates (notices, reminders, alerts) get approved typically within minutes. India utility-message pricing transitioned to per-message rates on 1 July 2025; refer to Meta's published rate card for current per-message economics.
Yes — and EstateDeck is built to comply. The Digital Personal Data Protection Act 2023 (Phase I notified 13 Nov 2025, full compliance deadline 13 May 2027) treats resident phone numbers as personal data requiring explicit consent. Residents opt in at onboarding for each channel — WhatsApp, SMS, and push — independently. Their phone numbers are never visible to other residents in the app, in forums, in polls, or in directory listings. Each resident can download their data (DPDP Section 11 right of access) or request erasure when they leave the society. Max penalty for non-compliance is ₹250 crore.
Polls on the Communication page are lightweight opinion-gathering tools — open to all residents (owners and tenants), used for everyday community decisions like Diwali date, gym equipment choice, or festival theme. They have no statutory standing. Formal society votes — RWA elections, AGM and EGM resolutions, MOM-binding decisions, budget approval, bye-law amendments — live in the EstateDeck Governance module, where they run as secret ballots restricted to verified primary owners with a full Cooperative Societies Act audit trail. The two features deliberately don't overlap.
Yes. When a resident raises an issue in the moderated community forum — lift not working, water seepage, security lapse — the Hon. Secretary or a building admin converts the forum post into a formal Helpdesk ticket with one click. The ticket inherits the resident's contact, unit number, photos, and timestamp. Status updates (Assigned to Vendor, In Progress, Resolved) flow back to the resident as automatic notifications. The full helpdesk workflow — SLA timers, vendor assignment, resident sign-off — lives in the Helpdesk module.
Yes. Draft a notice once and schedule it to publish at a specific date and time, or set it to recur — every 1st of the month for maintenance reminders, every Friday for housekeeping schedules, every 5th for fee due alerts. Notice templates can be saved and reused. Recurring notices honour the TRAI DLT template approval status — if a template is suspended by Meta or your DLT operator, EstateDeck pauses the recurrence and notifies the admin instead of silently failing.
The Communication module is for composed, intentional broadcasts — official notices, scheduled circulars, planned reminders. The SOS Alert system is a one-tap emergency button residents press during a real emergency — fire, medical, security threat — which fires a high-priority alert to security, the RWA committee, and pre-set emergency contacts simultaneously, with the resident's unit number and live location. SOS is fire-and-forget, one-to-many, latency-critical. Communication is composed, targeted, and tracked.
Set up one composer that sends to WhatsApp, SMS, and push in a single click — DLT-compliant, DPDP-ready, and privacy-first. Onboarding takes 7 days.